When growth expectations rise faster than headcount or budget, the limits of your current sales model become clear. One that determines whether growth compounds cleanly or creates costly drag.
Get it right and growth compounds cleanly. Get it wrong and you're managing broken trust, lost resources, and complexity that takes years to unwind.
Having owned these outcomes at global scale across Google and Stripe, I now work alongside leaders making the same call under pressure.
Consistently trusted to decide and deliver the right next move when a business outgrows its existing model.
Without a clear perspective on how to close that gap, every structural decision carries more risk than it should.
And growth targets assume it works. You need to know whether to fix it, replace it, or defend it — and the clock is ticking.
You need a clear path to reliably reduce growth and acquisition cost. Getting that call wrong costs more to unwind than it ever cost to fix.
If any of these resonate, a Decision Sprint gets you to a clear, confident, well-informed decision.
Book a 30-Minute Fit CheckA clear go / no-go / only-when on your highest-leverage changes to your GTM coverage model — a call you can take forward with confidence.
Explicit boundaries on what stays internal, where outside models create leverage, and what needs to be true before moving to execution.
A reference your team can use for future GTM coverage and capacity decisions so the thinking compounds over time.
A 30-minute conversation to confirm the engagement is the right shape for your challenge. No pitch, no obligation.
Structured alignment on the decision at hand, operating constraints, current model assumptions, and where clarity is missing.
Three working sessions mapping viable options, ruling out common failure modes, and clarifying decision ownership before execution begins.
A clear go / no-go / only-when recommendation with the trade-offs, risks, and guardrails to move forward with confidence.
Ongoing Advisory Support is available following the sprint for leaders who want a steady thinking partner through design and early execution.
Ask about advisoryMost advisors have read the books. Ana wrote chapters of them — as a senior revenue leader accountable for real numbers at two of the world's most demanding companies, consistently delivering under headcount and cost pressure.
The Decision Sprint delivers a defensible yes, no, or only-when answer on your GTM model so you can move with confidence instead of deferring the call.
Ana has directly owned revenue targets, coverage model redesigns, and the organizational change that follows — as a leader living through the consequences of every call. Perspective forged under real pressure, never theory.
A decade inside Google and Stripe means the failure modes and options are already mapped. What takes others years to learn gets applied in 30 days, with genuine curiosity about what makes your situation unique.
Experience from outside the org helps your team surface options faster, pressure-test assumptions, and decide without spending months chasing research or internal alignment.
Every result below was delivered with flat or reduced headcount and operating cost, by redesigning how capacity was deployed — not by adding resources.
Drove the redesign of a global scaled sales coverage model that had outgrown its usefulness, rebuilding coverage and consultative sales motions through cost-saving third-party vendors during a headcount freeze.
Diagnosed root-cause inefficiencies and realigned the GTM approach for a strategically important business unit, unlocking 5× productivity improvement and enabling onboarding at scale — with no changes to OpEx or headcount.
Led GTM remodel and early scaling decisions for a new marketplace revenue motion, driving 20× onboarding growth while streamlining operations for durable scale.
A 30-minute conversation to get clear on whether a Decision Sprint is the right move — and what it would actually look like for your situation.