You've grown the revenue. But with it came complexity — and cost. You can't afford to keep running this way.
What stays internal? What moves to partners? What gets automated? Get it right and growth compounds cleanly. Get it wrong and you're managing broken trust, lost resources, and complexity that takes years to unwind.
Having owned and delivered these outcomes at Google and Stripe, I now work alongside leaders making the same call under pressure.
Consistently trusted to decide and deliver the right next move when a business outgrows its existing model.
The cost to sustain growth keeps climbing, and the case for why unit economics will improve is getting harder to make. Finance and the board want a defensible answer.
Each decision made sense at the time. Now it's expensive, hard to run, and unwinding it carries its own risk.
The pressure to act is real. Moving without clarity on what fits your model and what breaks it is the expensive mistake.
If any of these resonate, a Decision Sprint gets you to a clear, confident, well-informed decision.
Book a 30-Minute Fit CheckA decision-focused sprint that helps senior leaders get their GTM coverage mix right — internal, outsourced, partnered, and automated options — before a bad call costs months of work and compromises margins or trust.
A clear go / no-go / only-when on your highest-leverage changes to your GTM coverage model, and a call you can take forward with confidence.
Explicit boundaries on what stays internal, where outside models create leverage, and what needs to be true before moving to execution.
A reference your team can use for future GTM coverage and capacity decisions so the thinking compounds over time.
In-Flight Advisory. For leaders moving from decision to execution, advisory support is available to ensure the model holds under real operating conditions.
Ask about advisoryA structured diagnostic for senior revenue leaders whose outsourced vendor model is underperforming and who need to know quickly whether and how it can be repaired or replaced.
A clear read on what broke and how — and whether the partnership is recoverable or lost.
Sequenced actions and milestones to repair the partnership, or ramp-down recommendations and next best options if it's not salvageable.
A path forward that accounts for automation and other coverage options where relevant.
In-Flight Advisory. For leaders implementing the action plan, executive advisory support is available post-audit to support successful management to designated milestones. New partner selection support is also available.
Ask about advisoryMost advisors have read the books. Ana wrote chapters of them — as a senior revenue leader accountable for real numbers at two of the world's most demanding companies, consistently delivering under headcount and cost pressure.
The Decision Sprint delivers a defensible yes, no, or only-when answer on your GTM model so you can move with confidence instead of deferring the call.
Ana has directly owned revenue targets, coverage model redesigns, and the organizational change that follows — as a leader living through the consequences of every call. Perspective forged under real pressure, never theory.
A decade inside Google and Stripe means the failure modes and options are already mapped. What takes others years to learn gets applied in 30 days, with genuine curiosity about what makes your situation unique.
Experience from outside the org helps your team surface options faster, pressure-test assumptions, and decide without spending months chasing research or internal alignment.
Every result below was delivered with flat or reduced headcount and operating cost, by redesigning how capacity was deployed — not by adding resources.
Drove the redesign of a global scaled sales coverage model that had outgrown its usefulness, rebuilding coverage and consultative sales motions through cost-saving third-party vendors during a headcount freeze.
Diagnosed root-cause inefficiencies and realigned the GTM approach for a strategically important business unit, unlocking 5× productivity improvement and enabling onboarding at scale — with no changes to OpEx or headcount.
Led GTM remodel and early scaling decisions for a new marketplace revenue motion, driving 20× onboarding growth while streamlining operations for durable scale.
A 30-minute conversation to get clear on whether a Decision Sprint or Partnership Impact Audit is the right move — and what it would actually look like for your situation.